What is the General Data Protection Regulation (GDPR)?

By | Ecommerce Trends, Marketing | No Comments

What effect will GDPR have on fashion industry and online fashion retailers and wholesalers?

With an enforcement date of May 25, 2018, the GDPR is designed to unify data privacy requirements across the European Union (EU). If you market to or process the information of end users, customers and employees you need to learn how to address these key requirements.
Under the new regulation, Australian organisations that offer products or services to consumers in Europe will need to adhere to the new requirements or risk the issuance of heavy fines (up to 20 million Euros!).

Here are some tips for you to make your website GDPR compliant.

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Amazon’s free shipping attracts 88% of shoppers

By | Marketing | No Comments

About 88% of Amazon shoppers said the promise of free shipping is what compels them to shop with Amazon, according to a report from data-driven marketing firm Epsilon that was emailed to Retail Dive, which is aimed at helping brands better understand how to work effectively in the Amazon-dominated shopping era.
From its own data, and a survey of 3,000 consumers, Epsilon created an Amazon customer profile suggesting that the average customer earns more than $100,000, is between 45 and 54 years old and is married. More than 80% own their own home, and more than 50% have a net worth of $500,000 or more, according to Epsilon’s report.
Other key factors that affect why shoppers choose Amazon include the e-commerce giant’s credit offering, the ease of its return policy, the notion that Amazon is a “one-stop shop,” and the availability of two-day or next-day shipping.

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Sydney Fashion Exposed

By | Fashion | No Comments

Fashion Exposed NOW is the premier fashion buying event for Australian independent retailers.

The show provides a platform for Australian apparel, accessory and footwear brands to showcase their collections. Offerings include emerging, Australian made, European and high end brands.

A range of free business workshops are on offer, the August show featured topics including, sustainable fashion, social media, technology, consumer behaviour and marketing.

The show provides an unrivaled opportunity for Australian and International brands to meet with retailers from across Australia and New Zealand and build sustainable relationships.

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